Fairview Trash sent 15,000 Postcards and got 75 New Customers in 2 Weeks
As one of the owners of Fairview Trash, I can personally attest to the value we've seen in growing our company by using Postcard Marketing through the Post Office's EDDM program. By partnering with Goin Postal Brentwood to design, print, and distribute the postcards, it made the entire process extremely easy. All we had to do was come up with a concept of what we were trying to accomplish (get new customers) and they did the rest.
We put together a 3x campaign for Fairview Trash, where we mailed 3 similar postcards to an entire service area of 5,000 homes. They had a clear message and offer for the potential customers, made it easy to sign up, and had 75 new customers switch their service provider and sign up with the company. Each customer pays $25+ per month for service, which translated into over $25,000 in annual recurring revenue for them.
Postcards have been a huge part of Fairview Trash's marketing mix. It is one of the best possible ways to make sure your message is being delivered to a target market. Postcards get seen, postcards get read, and customers take action based on postcards.
If you'd like to learn more about sending Postcards through the EDDM service provided by the Post Office, just send us an email at firstname.lastname@example.org and we'll get you the details.
If you'd like to learn more about Fairview Trash: https://fairviewtrash.com/